RIAA sues AllofMP3 for $1.65 trillion

As orginally reported by the Washington Post one of my favorite music sites is being sued (tear drop) for some $1.65 trillion!!!

Among the plantiffs includes he major record labels Arista Records LLC, Warner Bros. Records Inc., Capitol Records Inc. and UMG Recordings Inc. As part of their claim, the labels are seeking $150,000 USD for each of the 11 million songs that were downloaded from June to October 2006 from the AllofMP3.com website.

I can't help but to think if I was a brand stewart of one of these record labels, there has to be a way to flip these loses into a profit. Don't see what good sueing a company like the Russian based Mediaservices will do except remind me not to buy anymore CD's

The digital space provide ample opportunity to morph risk into reward (Mentos and Eepie Bird) or raise the profile of some dying brands (Dove). I hope they got some smart people over there who are thinking positives ways consumers are using technology instead of hindering it.