Wednesday, January 17, 2007

"Made of Japan"

I quite like it when brands integrate well with local markets. Checkout the detail of this ad as they bundle the essence of Japan into the landscape of a shoe.

I believe sneakers are a canvas for creative expression and this ad created by StrawberryFrog does a good up of conveying that point. I wonder what the website will look like, and if a website does exist if this concept can be localized to fit every county's taste.

If a website does exist, how can the concept live beyond print or the web? Well I believe the next evolution of communication will be the grey area of interactive advertising. Say for example those images move or communicate directly with consumers. Lots of possibilities here.

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