Drink Trends in the S7ven

As we move into 2007 some interesting things happened in 2006 with alcoholic brands. Below are some highlights over the past year that will continue in the S7ven:

Natural Cravings

Quinn's a fruit ferment blended drink is made from 100% fruit. Because of its composition, Quinn is being marketed as as a new type of alcoholic beverage that is a "natural evolution" of the ready-to-drink (RTD) category.


Exotic Appeal

People love things from exotic places and beer and other drinks are no exception. In Jan. 07 Miller Brewing will begin importing No.1 Columbia beer Aguila and leading Peruvian brands Cistal and Cusquena. Meanwhile Diageo bought a major stake in Sichuan Swellfun Company.

Packaging

Bong Vodka made inroads into elevating art AND keeping us all buzzed with a program called Spirit of the Brand.

It gives artist a chance to get their names and work out, while giving you the opportunity to show off pimped out bong-shaped vodka bottles with some kickass art.

Other big trends in '06 that will grow in '07 include pears, R&D, Partnerships and Community Building

ScenarioDNA put together a really comprehensive report on this very subject