Innovation Inbox #2

Great product design brings together the perfect marriage of form and function.

In this issue, we highlight cutting-edge products and technologies, for an inside look at how and why they were developed.

Enjoy!

Alltel's new Celltop

Company: InformationWeek

What is it: Allow customers a new way to organize content on their phone

Bona Fide: Puts interactive, changeable windows or "cells" on your phone's display. The idea is to let you scan through such information without having to press several buttons.

RFID Audiobar

Company: Mogens Jacobsen

What is it: A physical bar-like social environment that enable visitors to interact with sounds via RFID tagged bottles

Bona Fide: Each bottle is labeled with different keywords, by moving the bottles around, visitors can play sounds that match the keywords

QR Codes…The Next Big Thing From Japan?

Company: Various Japanese Companies

What is it: A new type of bar code that can hold more information than in the past, like alphanumeric characters and even Japanese text

Bona Fide: Can be used to direct mobile phone users to special websites to download brand ads, ringtones, character logos, viral videos, branded flash games and more.

Billboards with Face Recognition

Company: Microsoft

What is it: a prototype advertising system that uses a small video camera and facial-recognition so ftware to try to determine a viewer's gender and select an appropriate ad to display

Bona Fide: May be the future of the advertising industry, allowing agencies to provide targeted messaging in a real world environment such as Amazon and Google do with search

The Olive Martini Glass

Company: Beth Fuller

What is it: Redesign of the martini glass

Bona Fide: Designed to be held comfortably in the palm of the hand, while there is a hole in the lip of the glass to accommodate olives on a toothpick

Adobe’s Icon Rebranding

With the upcoming release of CS3 Suite, Adobe has decided to rebrand over hundreds of their icons.

Veerle writes:

While this color-wheel beautifully presents the approach in the entire re-branding, I think it fails in bringing the message across on how it will tie together as a whole. The idea is great though but the color-wheel is very overwhelming, taking away all the attention and the icons are scattered over the place. People seems to fail to grasp the bigger picture. It seems that most just want to make it look pretty because the app is giving these possibilities, but it’s more than that, it’s about problem-solving too. It’s a major undertaking to revamp and re-brand both Adobe’s and Macromedia’s apps as one brand, we’re talking thousands of icons.

Read the interview with Ryan Hicks, Sr. Experience Designer here