Thursday, February 22, 2007

What all the fuss over DRM !?!


So I had a conversation with a co-worker today about sharing music and it reminded me of the daddy over at Apple.

Steve Job’s earlier this month called for the world's largest record companies to start selling songs online without copy protection software (see the BBC if you’re interested).

If you are a consumer of movies, music or digital content in general you should care.

First up, what is DRM???

What is it?

  • DRM stands for Digital Rights Management
  • It’s a system that restricts how, when and where you can listen to music and soon will include movies

What’s all the fuss about?

  • Consumers like you and me like to “do what we do” with our music
  • The problem is today we all can make near perfect copies of music and videos, and distribute them over a broadband connection in a couple of minutes or over several hours
  • Without restrictions on copying, content providers like the RIAA or studio houses say they could go out of business (yea right!)


Why should you care?

  • There is no single DRM standard
  • Apple has their own and Microsoft has their partners (see playforsure)
  • If you purchase content on iTunes you can only play it on an iPod or a Mac computer. That sucks if you are like me and use a PC at work and a Mac at home (I miss my library!)
  • Even worst yet, if you for some reason decided to buy a Zune there are time restrictions for play…say 3 days for a song or 24 hours for a downloaded movie
  • None of these thing make for a desirable experience



What does it all mean?

  • Once again our angelic leader at Apple comes off looking like the hero
  • If he wins out, we get to freely swap music and movies
  • If he doesn’t he comes off looking like the consumers knight in shining black sweater vest


Food for thought…sound off here…

2 comments:

Anonymous said...

Digital Optomist,

Your stance on DRM -- that it's "killing" (or otherwise maiming) music isn't just true from your consumer standpoint. It's a major concern on the creative end, as well. I'm a musician, and I'm worried about where we are heading. I was Googling about the topic, and found your blog -- and The "Other" Digital Rights Management" (an essay by Shelly Palmer, a composer). He raises the issue from our end -- and it really hit the nail on the head. Between you and us -- consumer and creator -- we've got to keep our rights to use music in various (legal) ways.

- Maureen
maureen_evans_design@yahoo.com

Anonymous said...

Hi,

Digital Rights Management is a class of technologies that allow rights owners to set and enforce terms by which people use their intellectual property. DRM is a two-part scheme. It relies on encryption to protect the content itself and authentication systems to ensure that only authorized users can unlock the files. Thank you...

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